Hi, I'm Laura
I'm a data-driven digital marketing professional who brings a unique fusion of creativity and analytics to every project.
About Me
My interest in marketing really began as an interest in understanding why people make the decisions they do and how brands can authentically connect with them. Over the past nine years I’ve been able to translate that into crafting compelling marketing campaigns that resonate with target audiences and drive results.
Understanding Your Audience is My Superpower:
I prioritize understanding the needs, preferences, and motivations of your target market. This allows me to develop highly engaging campaigns and content that not only build brand awareness and customer loyalty but also demonstrably contribute to your business goals.
Adaptability is My Middle Name:
The digital marketing landscape is constantly evolving, and so am I. I have a proven track record of pivoting strategies to leverage new platforms, adapt to evolving consumer behaviors, and capitalize on emerging marketing trends. My dedication to learning and upskilling means I can deliver solutions that meet the always-changing needs of your business and consumers.
Data-Driven Creativity is My Secret Weapon:
In today's data-rich marketing world, creativity alone isn't enough. That's why I've developed the ability to transform data insights into captivating marketing campaigns. I love analyzing user behavior patterns, campaign performance metrics, and market trends to uncover hidden opportunities for creative messaging and audience engagement. Don't expect me to guess what works. I leverage A/B testing and data analysis to continuously refine and optimize my creative concepts, maximizing campaign effectiveness.
Core Strengths
Brands & Platforms I've Worked With
RaidMyRunway
Case Study Spotlight
Overview
RaidMyRunway was an e-commerce platform designed for users to buy and sell gently used clothing and accessories, specifically designed for the Irish market. The challenge was to develop an effective marketing strategy to increase brand awareness, user engagement, and sales in the competitive Irish online fashion market.
Strategy
My RaidMyRunway strategy focused on creating a strong brand identity, optimizing user experience, and utilizing social media to drive growth. I began by conducting market research to understand our target demographic and develop messaging highlighting our commitment to sustainability, affordability, and quality. Then, I collaborated with the team to optimize website and app navigation, product descriptions, and user-friendly features. Recognizing the importance of social media, I implemented strategic content creation, community building, and targeted advertising campaigns to amplify our presence and drive traffic, ultimately increasing sales. This comprehensive approach positioned RaidMyRunway as a desirable destination for eco-conscious consumers seeking affordable, stylish fashion options.
Implementation
We launched a multi-faceted marketing campaign that included:
Content Marketing: I knew content marketing would be a key pillar of our approach to build RaidMyRunway's reputation and visibility. By creating a range of blog posts and articles, on a number of topics like fashion tips, trend guides, and even interviews with local fashion influencers I offered valuable insights to our readers and showcased the brand's expertise. This strategy not only enhanced our website's search engine visibility but also fostered customer trust and loyalty, ultimately solidifying RaidMyRunway's reputation as a go-to destination for fashionable but budget-conscious consumers.
Social Media Marketing: Focusing on platforms popular with our target audience, I built RaidMyRunway's social media presence on Instagram, Facebook, and Pinterest. Utilizing high-quality, aesthetically pleasing visuals and engaging captions, I attracted the attention of potential users and directed them to our website. Targeted ads were used to reach a larger audience, while partnerships with fashion influencers showcased our inventory in an organic and relatable way. Hosting giveaways incentivized user-generated content and significantly increased overall engagement, fostering a sense of community around the brand and positioning RaidMyRunway as a leader in the sustainable fashion space.
Email Marketing: Through regular newsletters featuring new arrivals, exclusive discounts, user stories, and personalized content, I kept subscribers informed and enticed them to explore the website. By employing A/B testing and continual optimization, our email marketing efforts successfully strengthened customer loyalty, encouraged repeat purchases, and positioned RaidMyRunway as a top choice for sustainable fashion.
SEO Optimization: I implemented a number of strategies to enhance RaidMyRunway's online visibility and foster customer trust. Through extensive keyword research, on-page optimization, local SEO efforts, strategic link building, and continuous performance analysis, I significantly improved search engine rankings and organic traffic. These initiatives not only established a strong online presence for RaidMyRunway but also reinforced the brand's commitment to sustainable fashion, attracting a loyal customer base within the competitive fashion industry.
Results
Achieved a 33% increase in website traffic and a 41% growth in social media followers within six months.
Enhanced user engagement, with a 25% increase in user-generated content and a 53% boost in email open rates.
Overview
PostFun offers a diverse collection of fun and engaging content, ranging from quizzes and trivia to fascinating facts and entertaining stories. The primary goal was to increase the website's traffic, boost user engagement, and enhance search engine rankings to attract a larger audience and improve overall site performance.
Strategy
Our strategy for growing PostFun concentrated on three key aspects: optimizing content, enhancing user experience, and leveraging paid media platforms. We conducted keyword research to identify popular topics and trends, enabling us to create engaging, informative, and SEO-friendly content. We improved website design, navigation, and mobile experience, while introducing interactive features to foster a sense of community. Recognizing the power of social media, we promoted content on a number of platforms, collaborated with influencers, and encouraged social sharing. These combined efforts established PostFun as a popular destination for entertaining and informative content.
Implementation
To achieve our goals, we implemented the following tactics:
Content Optimization: Our content optimization strategy focused on delivering high-quality, well-researched articles that provided value to our readers while also adhering to SEO best practices. We conducted thorough keyword research to identify relevant search terms and strategically incorporated them into our content, making it easily discoverable to our target audience. By striking a balance between readability and optimization, we ensured our articles ranked highly in search engine results, ultimately driving organic traffic to PostFun and establishing the platform as a reliable source of engaging and informative content.
Social Media Marketing: Our social media marketing strategy centered on leveraging platforms such as Facebook, TikTok, and Twitter to amplify PostFun's reach and engagement. We curated and shared captivating content, including article previews, quizzes, and historical trivia, to pique the interest of potential readers and encourage social sharing. By maintaining an active presence on these platforms, we successfully enhanced PostFun's brand awareness and drove significant traffic to the website, ultimately expanding our audience and solidifying PostFun's online presence.
Native Advertising: Our native advertising approach involved crafting engaging and visually appealing creatives to drive high-quality traffic to PostFun through platforms like Taboola, Outbrain, and Google Display Network (GDN). By targeting relevant audiences and continuously optimizing our campaigns based on performance data, we ensured our ads were effectively reaching potential readers. This strategy not only increased website traffic but also improved user engagement and overall brand visibility, contributing to PostFun's continued growth and success.
Results
Achieved a 27% increase in website traffic within eight months.
Improved search engine rankings for targeted keywords, resulting in a 13% increase in organic traffic.
Increased user engagement, with a 32% increase in average session duration and a 24% reduction in bounce rate.
PostFun
Case Study Spotlight
