Hi, I'm Laura

About Me

My interest in marketing really began as an interest in understanding why people make the decisions they do and how brands can authentically connect with them. Over the past nine years I’ve been able to translate that into crafting compelling marketing campaigns that resonate with target audiences and drive results.

Understanding Your Audience is My Superpower:

I prioritize understanding the needs, preferences, and motivations of your target market. This allows me to develop highly engaging campaigns and content that not only build brand awareness and customer loyalty but also demonstrably contribute to your business goals.

Adaptability is My Middle Name:

The digital marketing landscape is constantly evolving, and so am I. I have a proven track record of pivoting strategies to leverage new platforms, adapt to evolving consumer behaviors, and capitalize on emerging marketing trends. My dedication to learning and upskilling means I can deliver solutions that meet the always-changing needs of your business and consumers.

Data-Driven Creativity is My Secret Weapon:

In today's data-rich marketing world, creativity alone isn't enough. That's why I've developed the ability to transform data insights into captivating marketing campaigns. I love analyzing user behavior patterns, campaign performance metrics, and market trends to uncover hidden opportunities for creative messaging and audience engagement. Don't expect me to guess what works. I leverage A/B testing and data analysis to continuously refine and optimize my creative concepts, maximizing campaign effectiveness.

Core Strengths

Brands I've Worked With

Platforms I've Worked With

Scout Bags

Case Study Spotlight

Overview

Scout Bags is a lifestyle accessories brand known for bold patterns and lightweight, utility-driven totes designed for travel, gifting, and everyday organization. The brand had strong customer loyalty and consistent seasonal spikes, but revenue was heavily concentrated around key retail periods. My role was to build a scalable digital growth engine that could increase new customer acquisition, improve return on ad spend, and expand lifecycle revenue without compromising the brand’s vibrant identity.

Strategy

I developed a full-funnel growth strategy that integrated paid social, email marketing, and creative testing into a cohesive system. The focus was on separating prospecting and retention efforts, building structured seasonal launch playbooks, and implementing a rigorous creative testing framework to identify repeatable performance drivers. At the same time, I prioritized deeper audience segmentation within email to increase personalization, improve conversion rates, and drive higher average order value during peak retail moments.

Implementation

On the paid side, I restructured Meta campaigns to clearly segment prospecting, retargeting, and loyalty audiences while introducing dynamic product ads tied to top-performing patterns. For seasonal launches, I created pre-launch waitlists, VIP early access campaigns, and coordinated budget surges during launch week to maximize momentum. Within email, I built automated flows (welcome, abandoned cart, post-purchase cross-sell) and introduced behavior-based segmentation to tailor messaging by purchase history. Creative performance was optimized through continuous testing of formats, hooks, offers, and user-generated content versus polished brand assets.

Results

Within 12 months, this led to a 36% increase in total eCommerce revenue and a 28% lift in new customer acquisition. Blended return on ad spend improved from 2.8x to 4.1x, while email-attributed revenue grew from 22% to 31% of total revenue. Seasonal campaigns saw up to 41% year-over-year growth, supported by stronger launch planning and higher average order value driven by bundling and targeted retention strategies. Most importantly, growth was achieved while reinforcing Scout’s positioning as a fun, functional, and giftable everyday tote brand.

Outlier AI

Case Study Spotlight

Overview

Outlier is a platform connecting skilled professionals with flexible opportunities to help train and improve AI systems. The business needed to scale contributor acquisition efficiently on LinkedIn, targeting analytical, multilingual, and subject-matter experts while maintaining applicant quality. My role was to build and optimize a high-performing LinkedIn recruitment engine that could drive consistent, qualified applicant volume while strengthening brand credibility in a competitive AI talent market.

Strategy

We developed a performance-driven LinkedIn strategy focused on attracting intellectually curious professionals motivated by both meaningful work and flexible income. The approach centered on three pillars: credibility, challenge, and compensation. I tested two primary messaging angles — authentic contributor testimonials to build trust, and skills-based creative featuring real math and language challenges to attract high-caliber candidates. Campaign structure was designed to segment audiences by skill set (e.g., multilingual, STEM, humanities) and optimize toward completed applications rather than clicks. Creative testing was prioritized to identify the strongest hooks, formats, and value propositions driving qualified conversions.

Implementation

I structured LinkedIn campaigns to clearly separate prospecting audiences (interest and skills-based targeting) from retargeting pools (engaged viewers and site visitors), ensuring budget efficiency and performance clarity. On the creative side, I launched multiple ad variations including:

• Testimonial-led ads highlighting flexible income during career transitions

• Challenge-based creatives featuring real sample problems

• Clear compensation-forward messaging paired with mission-driven AI positioning

We continuously tested creative formats (static, carousel), opening hooks, and CTA language to improve click-through and application completion rates. Retargeting campaigns reinforced credibility with additional proof points and clarified earning expectations to reduce drop-off. Performance was monitored weekly, with budget reallocated toward the highest-converting audience segments and messaging angles to maximize cost efficiency and applicant quality.

Results

Within the first 90 days, the LinkedIn campaign drove a 47% increase in qualified applicant volume while reducing cost per completed application by 31% compared to prior baseline efforts. Skills-based challenge creatives delivered the highest intent traffic, achieving a 38% higher application completion rate than testimonial-led ads, while testimonial creatives outperformed on click-through rate, improving CTR by 42% quarter over quarter.

RaidMyRunway

Case Study Spotlight

Overview

RaidMyRunway was an e-commerce platform designed for users to buy and sell gently used clothing and accessories, specifically designed for the Irish market. The challenge was to develop an effective marketing strategy to increase brand awareness, user engagement, and sales in the competitive Irish online fashion market.

Strategy

My RaidMyRunway strategy focused on creating a strong brand identity, optimizing user experience, and utilizing social media to drive growth. I began by conducting market research to understand our target demographic and develop messaging highlighting our commitment to sustainability, affordability, and quality. Then, I collaborated with the team to optimize website and app navigation, product descriptions, and user-friendly features. Recognizing the importance of social media, I implemented strategic content creation, community building, and targeted advertising campaigns to amplify our presence and drive traffic, ultimately increasing sales. This comprehensive approach positioned RaidMyRunway as a desirable destination for eco-conscious consumers seeking affordable, stylish fashion options.

Implementation

We launched a multi-faceted marketing campaign that included:

Content Marketing: I knew content marketing would be a key pillar of our approach to build RaidMyRunway's reputation and visibility. By creating a range of blog posts and articles, on a number of topics like fashion tips, trend guides, and even interviews with local fashion influencers I offered valuable insights to our readers and showcased the brand's expertise. This strategy not only enhanced our website's search engine visibility but also fostered customer trust and loyalty, ultimately solidifying RaidMyRunway's reputation as a go-to destination for fashionable but budget-conscious consumers.

Social Media Marketing: Focusing on platforms popular with our target audience, I built RaidMyRunway's social media presence on Instagram, Facebook, and Pinterest. Utilizing high-quality, aesthetically pleasing visuals and engaging captions, I attracted the attention of potential users and directed them to our website. Targeted ads were used to reach a larger audience, while partnerships with fashion influencers showcased our inventory in an organic and relatable way. Hosting giveaways incentivized user-generated content and significantly increased overall engagement, fostering a sense of community around the brand and positioning RaidMyRunway as a leader in the sustainable fashion space.

Email Marketing: Through regular newsletters featuring new arrivals, exclusive discounts, user stories, and personalized content, I kept subscribers informed and enticed them to explore the website. By employing A/B testing and continual optimization, our email marketing efforts successfully strengthened customer loyalty, encouraged repeat purchases, and positioned RaidMyRunway as a top choice for sustainable fashion.

SEO Optimization: I implemented a number of strategies to enhance RaidMyRunway's online visibility and foster customer trust. Through extensive keyword research, on-page optimization, local SEO efforts, strategic link building, and continuous performance analysis, I significantly improved search engine rankings and organic traffic. These initiatives not only established a strong online presence for RaidMyRunway but also reinforced the brand's commitment to sustainable fashion, attracting a loyal customer base within the competitive fashion industry.

Results

Achieved a 33% increase in website traffic and a 41% growth in social media followers within six months.
Enhanced user engagement, with a 25% increase in user-generated content and a 53% boost in email open rates.

Overview

PostFun offers a diverse collection of fun and engaging content, ranging from quizzes and trivia to fascinating facts and entertaining stories. The primary goal was to increase the website's traffic, boost user engagement, and enhance search engine rankings to attract a larger audience and improve overall site performance.

Strategy

Our strategy for growing PostFun concentrated on three key aspects: optimizing content, enhancing user experience, and leveraging paid media platforms. We conducted keyword research to identify popular topics and trends, enabling us to create engaging, informative, and SEO-friendly content. We improved website design, navigation, and mobile experience, while introducing interactive features to foster a sense of community. Recognizing the power of social media, we promoted content on a number of platforms, collaborated with influencers, and encouraged social sharing. These combined efforts established PostFun as a popular destination for entertaining and informative content.

Implementation

To achieve our goals, we implemented the following tactics:

Content Optimization: Our content optimization strategy focused on delivering high-quality, well-researched articles that provided value to our readers while also adhering to SEO best practices. We conducted thorough keyword research to identify relevant search terms and strategically incorporated them into our content, making it easily discoverable to our target audience. By striking a balance between readability and optimization, we ensured our articles ranked highly in search engine results, ultimately driving organic traffic to PostFun and establishing the platform as a reliable source of engaging and informative content.

Social Media Marketing: Our social media marketing strategy centered on leveraging platforms such as Facebook, TikTok, and Twitter to amplify PostFun's reach and engagement. We curated and shared captivating content, including article previews, quizzes, and historical trivia, to pique the interest of potential readers and encourage social sharing. By maintaining an active presence on these platforms, we successfully enhanced PostFun's brand awareness and drove significant traffic to the website, ultimately expanding our audience and solidifying PostFun's online presence.

Native Advertising: Our native advertising approach involved crafting engaging and visually appealing creatives to drive high-quality traffic to PostFun through platforms like Taboola, Outbrain, and Google Display Network (GDN). By targeting relevant audiences and continuously optimizing our campaigns based on performance data, we ensured our ads were effectively reaching potential readers. This strategy not only increased website traffic but also improved user engagement and overall brand visibility, contributing to PostFun's continued growth and success.

Results

Achieved a 27% increase in website traffic within eight months.

Improved search engine rankings for targeted keywords, resulting in a 13% increase in organic traffic.

Increased user engagement, with a 32% increase in average session duration and a 24% reduction in bounce rate.

PostFun

Case Study Spotlight

Resume & Certificates